Glossary
Plain Definitions Your Whole Team Can Use
Plain definitions of the terms we use, one sentence each, with more detail on every term page.
A to Z
All Terms
- Agentic Publishing
- Agentic publishing is publishing in which AI agents create, check and release content themselves, within rules the company sets.
- AI Agent
- An AI agent is software that uses an AI model to carry out a task on its own, such as drafting, updating or publishing content.
- Audit Trail
- An audit trail is a record of every step a piece of content went through, from draft to publication, that shows who or what did each step and when.
- Brand Governance
- Brand governance is the set of rules and processes that keep every piece of a company's content consistent with its brand.
- Content Governance
- Content governance is how an organization structures and controls its content across teams: which rules apply, who may publish, and how compliance is proven.
- ContentOps
- ContentOps, short for content operations, is everything between an idea and published content: planning, creating, checking, approving, publishing, distributing, improving and archiving it.
- GEO (Generative Engine Optimization)
- GEO, or generative engine optimization, is the practice of making content easy for AI assistants to find, understand and quote correctly.
- LLM as a Judge
- LLM as a judge is the practice of asking a large language model to evaluate content, for example whether a page complies with a set of rules.
- Market Regulation
- Market regulation, in marketing, is the set of legal and regulatory rules that apply to promotional content in a specific market.
- MCP (Model Context Protocol)
- MCP, the Model Context Protocol, is an open standard that lets AI agents connect to tools and data sources in a consistent way.
- Policy Pack
- A policy pack is a set of rules for one area of governance, such as brand, accessibility, SEO and GEO, or market regulation, that applies wherever content is written and published.
Your Tools, Your Policies
See a Page Go Live Under Your Rules
A demo built around your tools, policies and workflows shows how content moves from the rules an agent receives to the record it goes live with.