Different Rules per Market
A product page in the United States follows different rules than the same page in France. Every version needs its own checks.
Life Sciences
Promotional Content at AI Speed, With Proof for Every Market
In life sciences, a mistake in a product page is a regulatory issue, not a typo. Widebound lets your agents publish only what your rules allow, and records every step.
Built on the Foundation Used and Trusted By
Built on the Foundation Used and Trusted By: Bayer, Nestlé, Case Western Reserve University.
The Challenge
Every Market Has Its Own Rules
Medical, legal and regulatory review exists for good reasons. It was built for a pace of content that AI has already left behind.
Claims Need Evidence
Every claim must match an approved claim and its reference. Finding the match by hand takes time.
Review Cycles Take Weeks
Content waits for the next review round. By the time it is approved, the moment it was written for may have passed.
Narrated with an AI-generated voice. A product demonstration with a fictional brand and fictional people.
Transcript
Life Sciences: Proof for Every Market
This is Widebound. You lead medical, legal and regulatory review at Halvora Health, a fictional consumer health brand. Each market has its own rules and approved claims. "Relief from indoor and outdoor allergies" is approved for the US page. In France it is not, so the French check flags it as critical. So the agent writing the French version gets the French rules and approved claims before it writes. Each claim in its draft is matched to an approved claim and its reference in the French label. A claim without a match is flagged, and a critical failure keeps the page offline until it's fixed. Review stays where your process requires a person. In France, Regulatory approves product pages, so this one goes to Élise Moreau. In the US, medical review approves new claims, and this page makes none. Each market version carries its own record: which agent and model wrote it, which rules applied, what each check found, and who approved it. Promotional content at AI speed, with proof for every market. Widebound.
Every Market
Launch Every Market Version Under Its Own Rules
Rules are scoped by market, product and channel, so each version of a page is written and checked against the rules for its market.
- Before Writing Agents receive the market-specific rules and approved claims for the version they write.
- Before Publishing Each version is checked against them, and critical failures block publishing.
- As Rendered The page is checked again as it will appear, for example for accessibility.
| Rules | United States | France | Germany |
|---|---|---|---|
| Brand | Global brand pack | Global brand pack | Global brand pack |
| Market regulation | Promotion rules · US | Promotion rules · FR | Promotion rules · DE |
| Approved claims | US claims library | FR claims library | DE claims library |
| Language | en-US style | fr-FR style | de-DE style, formal Sie |
| Accessibility | WCAG 2.1 AA | WCAG 2.1 AA | WCAG 2.1 AA |
How It Works
From Brief to Published Page
The same three steps run for every market version of a page, from the first draft to the record your auditors read.
- 01 · Context
Drafts That Start Right
The agent writing the French version receives the French rules and the approved claims for that product before it writes.
- 02 · Checks
Problems Caught Before Readers See Them
That version is checked against the same rules before it goes live. A critical failure keeps it offline until it is fixed.
- 03 · Proof
An Answer Ready for Every Audit
The published version carries its record: the agent, the model, the rules for its market and each approval your process requires.
Proof
A Record Your Auditors Can Read
For each market version: which agent wrote it, which model, which rules applied and who approved it.
When a regulator or an internal audit asks why a page says what it says, you show the record of that version, written when it was published.
Where your medical, legal and regulatory process requires a person to approve, for example a new claim or a new market, that approval is a step in the record. Versions that need no approval go live when their checks pass.
Drafted the France product page with the 14 rules that apply to it.
Checked against Branding, Market regulation · FR, Factuality and Accessibility. One finding.
Rule MR-FR-02 rewrote one sentence to the approved wording.
Matched the endorsement to approved claim C-208 and its reference.
Checked again as rendered: accessibility and metadata pass.
Published to Drupal · fr-FR. Record sealed.
Questions
Questions From Life Sciences Teams
Does Widebound replace our medical, legal and regulatory review?
It automates the checks your process already requires and keeps the record of each one. Where your policy requires a person to approve, for example a new claim or a new market, you switch on that step, and it becomes part of the record.
How does Widebound handle different markets?
Rules are scoped by market, product and channel. An agent writing the French version of a page receives the French rules, and that version is checked against them before it goes live.
What does an auditor see?
For every published piece: which agent wrote it, which model it used, which rules applied, what each check found, and who approved it.
Your Tools, Your Policies
See It With Rules Like Yours
A demo built around your tools, policies and workflows shows how content moves from the rules an agent receives to the record it goes live with.