Many Channels
Product pages, emails, retail listings and social posts, each with its own format and rules.
Consumer Goods
On Brand and on Claim in Every Market
Your brands publish across dozens of markets and channels, with in-house teams, agencies and now AI agents. Give all of them the same rules, and keep the proof for every claim you make.
Built on the Foundation Used and Trusted By
Built on the Foundation Used and Trusted By: Bayer, Nestlé, Case Western Reserve University.
The Challenge
More Content, More Places, the Same Responsibility
AI multiplies how much content your teams can produce. Every piece still has to be on brand and make only the claims you can support.
Many Hands
Brand teams, markets, agencies and AI agents all write. Keeping them aligned by email does not hold.
Claims You Can Support
Nutrition, sustainability and product claims need evidence on file, in every market where they appear.
Narrated with an AI-generated voice. A product demonstration with a fictional brand and fictional people.
Google Docs is a trademark of Google LLC.
Transcript
Consumer Goods: One Brand Book for Every Agency and Agent
This is Widebound. You lead the brand at Halvora Health, a fictional consumer health brand. An agency and AI agents write for it too. This week, your agency drafts the US retail listing in Google Docs, and an AI agent drafts the UK listing through MCP. Both get the same brand guide, and the claims library for their market. In the agency's draft, Widebound flags a superlative in the heading and a claim that isn't approved, and offers the approved wording. The agent had the rules before it wrote, so its draft passes. Both listings mention the new recyclable carton. Your policy asks Legal to approve each new sustainability claim, so both go to Dana Whitfield. The rest of the update goes live when its checks pass. Her approval is on each listing's record, with the evidence behind the claim: the carton's recyclability assessment. On brand and on claim in every market. Widebound.
One Set of Rules
Stop Aligning Teams and Agencies by Email
Brand, legal and market rules live in policy packs that every agent and every check uses.
- For Every Writer In-house teams, agencies and AI agents get the same rules before they write.
- For Every Channel The same checks apply wherever the content is published.
- For Every Market Market-specific rules and approved claims apply to each version.
BrandVoice and toneNames and trademarksApproved imagery
Legal and regulatoryMarket regulation for each marketApproved claims and their evidence (factuality)Data protectionRequired statements
Search and AI assistantsSEOGEO
Accessibility and UXWCAG 2.1 AA, checked as renderedUX
Your own rulesInternal policies, translated into policy packs during onboarding
One set of rulesApplied in every tool, by every agent
Every Tool
Agencies and Agents Get Your Rules Before They Write
Brand teams, markets and agencies write in Word, Google Docs, the CMS and AI assistants like Claude, ChatGPT and Copilot, and AI agents connect through MCP. Each of them gets the same rules, and each piece passes the same checks.
Where content is written
- Microsoft WordRules while you write
- Google DocsRules while you write
- AI assistantsClaude, ChatGPT, Copilot
- Your AI agentsConnect through MCP
Widebound
- Contextthe rules that apply
- Checksbefore it goes live
- Proofthe record of each step
Where content goes live
- DrupalPublished with its record
- ContentfulPublished with its record
- Your CMSThrough an integration
Proof
Know Which Rules Every Piece Passed
For every product page, email and listing: which agent wrote it, which model, which rules applied and who approved it.
When a retailer, a regulator or your own legal team asks about a claim, you can show the record of the piece it appeared in.
Approval stays where your policy wants it, for example for a new sustainability claim. Everything else goes live when its checks pass.
Drafted the France product page with the 14 rules that apply to it.
Checked against Branding, Market regulation · FR, Factuality and Accessibility. One finding.
Rule MR-FR-02 rewrote one sentence to the approved wording.
Matched the endorsement to approved claim C-208 and its reference.
Checked again as rendered: accessibility and metadata pass.
Published to Drupal · fr-FR. Record sealed.
Policy Packs
Put Your Brand Book and Claims Library to Work
Brand, claims and market rules live in packs that every team, agency and agent uses. During onboarding, we translate your brand book and claims library into them.
- FactualityStandard pack
- Data ProtectionStandard pack
- BrandingStandard pack
- SEOStandard pack
- GEOStandard pack
- Market RegulationStandard pack
- AccessibilityStandard pack
- UXStandard pack
- Internal PoliciesTranslated at onboarding
Questions
Questions From Consumer Goods Teams
Can agencies work with Widebound?
Yes. Agencies write in the same tools as your teams, so they receive the same rules and their content passes the same checks.
Does Widebound replace our brand and legal review?
No. Your brand and legal teams decide the rules and keep signing off wherever your policy asks for it: per rule, market or channel. Each approval is a step on the record, and critical failures block publishing until they are fixed.
How do we keep claims consistent across markets?
Approved claims and market rules live in policy packs. Each version of a piece is checked against the claims and rules for its market before it goes live.
Your Tools, Your Policies
See a Page Go Live Under Your Rules
A demo built around your tools, policies and workflows shows how content moves from the rules an agent receives to the record it goes live with.